Lululemon Sheer Pants Gate: A 2 Year Study

Lululemon Sheer Pants Gate: March 2013, a tumultuous time for Lululemon fans. Up was down. Right was wrong. And Lululemon was see through. It was real folks. It was very real.  Many fell victim to sheer embarrassment. Others happily flaunted what they’ve got.


Now, the two year Lululemon see through yoga pants anniversary, Queen Cheap takes a look at the who, the what, the where, and who wore what when and where…plus some Ryan Gosling memes for your added pleasure.

Lululemon Sheer Pants Gate: What We Knew Then, What We Know Now

Men Knew, Kept It A Secret

Most shocking of all, the men knew long before the media. They sat in class, watched us downward dog, and said nothing. Supposedly they thought the pants were meant to do that. Right.


According to male yoga enthusiasts who spoke with The Daily Beast:

“Ninety percent of women wear Lululemon and maybe I’d say half of those pants are see-through”

“I see it in every class, it’s noticeable. For sure it’s a turn-on, it’s hot, but no one really goes to class just for that. I’m not going to say I hate it though, it makes [yoga] more fun.”

Lululemon Did The Marketing Epitome of Lemons Into Lemonade

That’s right, Lululemon took the recalled sheer pants and created “The Second Chance Pants” for a mere $92. I kinda love them for doing this…not so much the price, though. Way to recycle. You can still buy these pants on Ebay.
According to Business Insider:
the company has sewn an extra layer of fabric onto the back and added strips of see-through mesh along the legs.
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Chip Wilson Became The Spokesperson For Thigh Gaps Worldwide

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He told Bloomberg TV:
“Frankly some women’s bodies just don’t actually work for it,” Wilson had said. “They don’t work for some women’s bodies…it’s really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.”

Sheer Yoga Pants Are Bad For Business

via Huffington Post

via Huffington Post

According to the Washington Post:
The recall resulted in a loss of $67 million in revenue after the faulty pants were recalled and destroyed. Chief executive Christine Day resigned before several major stock price dips in the fourth quarter.

Reddit Sub Group: Girls In Yoga Pants Became Really Popular

Pretty sure some of the guys quoted above belong to the Reddit subgroup Girls In Yoga Pants…and they were doing this happy dance:

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See Through Yoga Pants Are Great For Candlelight Yoga

One of my favorite yoga instructors would often begin her Candlelight hot yoga class with, “I’m so happy I can wear my see through Lululemon yoga pants to class tonight!”
It always got a laugh. And she was right. Candlelight yoga was the perfect place to wear those see through yoga pants.

Jimmy Kimmel Made The Best See Through Yoga Pants

Mr. Kimmel took it to the next level with spray on yoga pants! Watch the hilarity below.

Lessons Learned

2 years later, we’re on the other side of this debacle. Luon is no longer sheer. Lululemon is still a household athletic apparel brand. Women who practice yoga are that much more aware of their bodies, both inside and outside of their yoga pants.